The recent offers from Mobilink; sim lagao, IDD call charges reduction, iTalk and iSMS were much appreciated because of their transparency not only in explaining the offer but giving details of all costs associated with it.
The latest from them is the Jazz Khazana, in which one gets a chance to win cash prizes by sending blank SMS to 5555 of Rs. 50,000 daily, Rs. 5,00,000 weekly and one may even get a chance to win the grand prize of Rs. 50,00,000. Their website gives details about the Mechanics, the Points Collection Criteria, the Eligibility Criteria & Rules, Bonus Points Criteria and Terms and Conditions all very clearly but hides the cost of sending the SMS in FAQs.
So for those who wish to take part in this game BE CAREFUL the cost of each SMS to 5555 is Rs 8 + tax.
I have not got a chance to check out their TVC so not sure if they mention about the cost in it but the banner on website surely does not.
I wish they could be more clear and transparent in their advertisement and realise that this will help them gain customers trust in their offers/products.
No comments:
Post a Comment